| THE MARKET
Industry and Market Analysis
The Domestic Market
Motion picture and television production is a mature,
moderate growth business, with generally low margins.
But within this large and complex industry there are
areas of rapid growth and attractive profitability.
The Company will concentrate its business focus on these
more attractive niches of the industry.
Second, in order to build an entrenched, defensible
position against new and existing competitors, the Company
must differentiate itself. The Company's abilities
to offer an attractive environment, and to move quickly
and selectively in choosing partners and projects, will
help the Company to build a unique and recognizable
image.
The Worldwide Market
Film producers, television networks and commercial houses
are taking their productions to many foreign countries
in search of modern stages, good equipment and affordable
pricing. Recent events since have boasted the desire
of producers, directors and actors to produce locally,
especially in the Southern California area, where most
are personally located. Additionally, recent tax credits
passed by Congress have only enhanced that desire, by
eliminating the economic incentives normally associated
with moving to a foreign-based production facility.
The Company is well positioned to capitalize on this
new demand, by offering the advantage of low-cost film
production and distribution through the utilization
of our strong relationships with independent studio
and equipment house facilities, co-production arrangements
with foreign producers, distributors, and broadcasters,
and government agencies. Additionally, our independent
studio relationships will also provide an additional
avenue for partial production financing and increased
distribution opportunities.
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